What is a J-Beauty Serum / Essence, Benefits & How to take into your daily skin careroutine

How to Use

A beauty serum is an essential part of a skincare routine. While facial toner(keshousui)
and moisturizers primarily aim to condition and hydrate the skin, serums are designed
to target specific skin concerns such as “firmness,” “pore care,” “brightening,” and “fine lines.” The typical usage involves applying toner after cleansing, followed by serum,
and finishing with moisturizer to lock in hydration.

Japanese skincare, known as J-Beauty (Japanese Beauty), has gained worldwide
recognition for its unique methods and high-performance products, combining centuries
of tradition with cutting-edge research and development. Among these, serums play a
crucial role and are widely incorporated as an essential step in many people's skincare
routines.

In this article, we will explain the role and usage of serums in Japanese skincare, how
to choose the right serum for your specific skin concerns, and clarify the differences
between often-confused products like toners, essences, and serums. We will also
introduce FANCL's recommended serums, a leading Japanese skincare brand.

1.Types of Beauty Serums

There are many serums available on the market, so it’s important to choose a productthat addresses your specific skin concerns. Understanding which ingredients areeffective for your particular skin issues can make it easier to select the right product.Additionally, if you have previously used a product with the same active ingredients andfound that it worked well (or didn’t suit your skin), you can use that experience as areference when choosing other products.

1-1.Common Beauty Serum Ingredients

Here is an explanation of common ingredients and their effects.

Hyaluronic Acid

Retains moisture in the stratum corneum and keeps the skin hydrated.

Collagen

Retains moisture in the stratum corneum and maintains firmness and elasticity.

Vitamin C

Inhibits the synthesis of melanin, helping to lighten existing pigmentation. Aids in collagen production. Provides antioxidant effects. Regulates skin turnover.

Glycyrrhizin Acid

Has anti-inflammatory properties, effective in preventing skin irritation.

Tranexamic Acid

Suppresses melanin production, preventing dark spots and freckles.

Lotus Extract

Reduces swelling.

Citrulline

Promotes blood circulation and removes toxins.

Aloe Vera Extract

Nourishes skin cells and promotes cellular turnover.

Artichoke Extract

Addreses blackheads and sagging in pores. Inhibits the action of melanin.

FANCL has discovered skincare ingredients extracted from gentle, plant-based sources
and identified components with even higher beauty benefits through its unique
research and development. Here are a few of the skincare ingredients we would like to
introduce.

Phellodendron Bark Extract

Provides hydration and prevents skin irritation. Suppresses excessive sebum production to reduce shine and oiliness.

Early Harvest Rice Extract (Hydrolyzed Rice Leaf Extract)

Hydrates the skin and helps suppress lipid peroxidation.

Malvidin-Containing Flower Extract

Provides hydration.

Fresh Moist Collagen (Succinyl Atelocollagen)

Hydrates the skin, delivering instant moisture and softening the stratum corneum.

Hyaluronic Acid (Sodium Hyaluronate)

Hydrates the skin by retaining a large amount of moisture, resulting in soft and smooth skin.

Hydrolyzed Hyaluronic Acid

Hydrates the skin by breaking down to a micro-size, allowing easy penetration while supporting collagen.

Adaptive Collagen (Hydrolyzed Collagen)

Hydrates the skin and enhances collagen synthesis at its early stages with this uniquely developed low-molecular collagen.

Acetyl Glucosamine

Hydrates the skin and strengthens the connection between naturally occurring hyaluronic acid and collagen for immediate care.

Malvidin-Containing Flower Extract

Rich in malvidin, an anthocyanin, it removes damage factors caused by skin stress, promotes the repair of damaged cells, and revitalizes the cells to eliminate damaged cells.

Active Vitamin C α

A whitening agent and moisturizer. Delivers stable Vitamin C deep into the skin without oxidation, and reduces oxidized Vitamin C inside the skin.

Dipotassium Glycyrrhizate (Glycyrrhizin Acid 2K)

Effective for caring for skin irritation. Helps soothe irritated skin and enhances the skin's barrier function.

Bright Controller (Artemia Extract)

A moisturizer that suppresses melanin spread caused by UV rays and skin irritation, directing melanin upward for elimination.

Sakura Leaf Extract

A moisturizer that prevents the "falling" of melanocytes, a cause of "persistent spots," while promoting and strengthening the production of collagen in the basement membrane.

Bright Polyphenols (Black Tea Extract)

A moisturizer that enhances the antioxidant power of melanocytes, calming them to create bright skin resistant to dark spots.

Artichoke Extract

A moisturizer that suppresses melanin production by preventing the proliferation of melanocytes.

Cornflower Extract

A moisturizer that suppresses the secretion of MIF (macrophage migration inhibitory factor), which can exacerbate and prolong inflammation, the precursor to dark spots.

Sweet Pea Flower Extract

A moisturizer rich in malvidin, an anthocyanin, which removes damage factors caused by skin stress, promotes the repair of damaged cells, and revitalizes the cells to eliminate damaged cells.

Perilla Leaf Extract

A moisturizer that enhances the skin's defense against stress from external stimuli.

These ingredients can be used individually or in combination with multiple components.
When selecting a product, it's essential to choose the appropriate ingredients based on your specific skin concerns and goals.

Furthermore, since serums are incorporated into the daily skincare routines of many
people and used every day, it's important that they contain fewer harsh ingredients and
are gentle on the skin. FANCL's cosmetics are developed without preservatives that
can burden the skin, such as parabens and phenoxyethanol, as well as other additives
like synthetic fragrances, synthetic colors, petroleum-based surfactants, and UV
absorbers. When selecting a product, it's essential to check the ingredients and choose
products that do not contain these potentially harsh components.

2. The Difference Between Essence and Serum

When discussing serums, the terms "essence" and "serum" often come up. In Japan, both essences and serums are generally treated as types of beauty liquids / serums, but in the United States, the term "serum" may be more familiar.

Serums typically have a slightly heavier texture and are designed to target specific skin concerns intensively. In contrast, "essence" has recently gained popularity in the U.S. as a skincare step originating from Asia. Essences are primarily used for hydration and to enhance the effectiveness of subsequent skincare products.

While many serums offer significant benefits, they can sometimes be too strong for sensitive skin. On the other hand, essences are often formulated with gentle ingredients, making them safe for delicate skin. If you find serums too intense, essences are a milder alternative.

FANCL Essence

FANCL's essences are not only gentle on the skin but also contain effective ingredients that rival those of serums. Since they do not put a strain on the skin even with daily use, we recommend incorporating them into your daily skincare routine.

3.The Role of Beauty Serums and How to Use Them Correctly

Serums are packed with ingredients that specifically address skin concerns such as “firmness,” “pores,” “brightening,” and “fine lines,” allowing them to provide targeted care for these issues. A key feature of Japanese serums is their use of natural ingredients, combined with world-class skincare research techniques and safety standards. This ensures that users can experience high efficacy while being gentle on the skin, making them suitable for long-term use. As a result, Japanese serums have gained popularity not only within Japan but also globally.

To use serums effectively, it is essential to understand and practice the correct application methods. Below, we provide a detailed explanation of the basic usage of serums and important points to keep in mind during application.

3-1. Sequence of Skincare

Serums play a particularly important role in the skincare routine. The basic sequence is
as follows:

Cleansing

Start by cleansing to remove makeup, sebum, and impurities. This allows the ingredients in the serum to penetrate the skin more effectively.

Face Wash

After cleansing, use a facial cleanser to eliminate dirt and waste from the skin. Washing your face is a crucial step to keep your skin clean.

Toner

After washing your face, apply toner to prepare the skin. Toner helps the serum’s ingredients absorb more easily.

Serum

Apply the serum to the prepped skin after using toner. This step provides targeted care for specific skin concerns.

Moisturizer/Cream

Finally, use a moisturizer or cream to hydrate the skin. This helps to lock in the serum’s ingredients and maintain their effectiveness for a longer duration.

Many serums are used in the order mentioned above; however, some introduction serums known as "Boosters" are applied after cleansing and washing but before toner. When using any skincare products, be sure to read the instructions for each product to
ensure you’re applying them in the correct sequence.

3-2. The Right Amount and Application Method for Beauty Serums

The appropriate amount of serum varies by product. Using too much can burden the skin, so it’s important to follow the recommended dosage indicated in the instructions.

Once you have dispensed the serum, warm it between your hands before gently applying it to your entire face. Pay special attention to dry areas, such as around the eyes and mouth, and apply it carefully. When applying the serum, use a massaging motion from the center of your face outward; this will improve circulation and enhance the absorption of the ingredients.

3-3. Frequency and Timing of Use

The frequency of serum use varies by product, but it is generally recommended to incorporate it into your morning and evening skincare routines. Particularly at night, when the skin is most active in regeneration, using serum can maximize its effectiveness. Conversely, if you choose to use it in the morning, make sure it does not contain ingredients that require sun protection (such as retinol) and be diligent about applying sunscreen.

3-4.How to Store Beauty Serums

Since serums contain highly concentrated ingredients, it is important to store them away from direct sunlight and in a cool, dry place. Additionally, it is recommended to use the serum as quickly as possible after opening. This is especially true for serums containing Vitamin C, which can easily oxidize. Therefore, store them in a cool, dark place and make sure to use them promptly after opening.

4.How to Choose face Serums According to Your Skin Concerns and Recommended FANCL Products

Serums are effective for specific skin concerns. Therefore, it’s essential to choose products that align with your particular issues, such as “lack of firmness and elasticity,” “dryness and fine line care,” “dark circles and puffiness around the eyes,” “whitening and dark spot prevention,” and “pore and oil control”.

4-1. Beauty Serums for those concerned about pores and skin shine

Enlarged and noticeable pores are a common skin concern caused by factors such as dryness and UV exposure, which lead to rough skin texture and excessive sebum production that stretches the pores. The T-zone tends to have more active sebum production, making the pores more prominent. This issue can also lead to shine and greasiness on the skin. For this skin concern, we recommend using a serum that tightens pores and controls shine after cleansing. It is important to balance sebum and moisture levels to help tighten the pores and reduce shine and stickiness.

FANCL's Pore Essence

FANCL's Pore Essence features phellodendron bark extract and oil-absorbing powder to capture excess sebum, reducing shine and greasiness. Additionally, it contains early-harvest rice extract and Smooth Clear Veil to tighten the skin, while a moisturizing film helps refine the skin's texture.

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4-2. Beauty Serums For Those Concerned About Dullness and Dark Spots

Dark spots, commonly referred to as hyperpigmentation, occur when excess black melanin accumulates in the skin, resulting in brown patches. The presence of dark spots can create uneven skin tone, making one appear older. Skin can become more susceptible to dark spots when exposed to stimuli such as UV rays and preservatives, which weaken the skin's barrier function. To address this concern, it is important to use specialized serums that inhibit melanin production and target dark spots, helping to achieve a brighter complexion.

Brightening Essence

FANCL has uncovered a new fact: when the skin's barrier function is weakened, melanin that should be expelled instead spreads horizontally within the skin, leading to darker spots. Focusing on this issue, the Brightening Essence features a "Bright Controller" that provides hydration, helping to stabilize sensitive skin and block the root causes of dark spots and dullness due to dryness. Weakened barrier function makes the skin more sensitive and disrupts the skin environment. This essence breaks that negative cycle and fosters skin that allows effective brightening and moisturizing ingredients to penetrate deeply.

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4-3. Beauty Serums for Those Concerned About Lack of Firmness and Elasticity

Lack of firmness and elasticity in the skin refers to a state where the skin does not bounce back when pressed and lacks moisture and radiance. This condition arises from a decrease in collagen and elastin, which are tissues found deep within the skin (dermis), leading to a weakened skin foundation. For serums that effectively address skin firmness, look for ingredients like hyaluronic acid, which rapidly enhances skin hydration and elasticity. Additionally, choose serums that contain collagen, which helps retain moisture in the skin, and retinol, which promotes skin turnover and stimulates the production of elastic fibers such as collagen and elastin. Vitamin C is also beneficial as it helps reduce oxidative stress caused by factors like UV rays, which can harm the skin.

FANCL's Moist & Lift Essence

FANCL's Moist & Lift Essence is a richly hydrating serum that takes a dual approach to skin moisture and anti-aging care. It luxuriously combines collagen, which tends to diminish with age and stress, with hyaluronic acid to support its function. With daily proactive care, this essence helps achieve a youthful, plump, and elastic complexion.

Experience the ultimate hydration and firming benefits with this concentrated essence, featuring a powerful concentration of hyaluronic acid that prevents collagen loss. This formula instantly revitalizes and hydrates the skin, delivering visible improvements in just one week. Adaptive collagen targets damaged collagen and supports the skin's natural repair process, while acetyl glucosamine stimulates collagen synthesis. Hyaluronic acid helps support and enhance firmness and elasticity, promoting a rejuvenated and tightened appearance. With this highly concentrated essence, achieve

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4-4. Beauty Serums for Those Concerned About Dryness and Fine Lines Around the Eyes

Skin concerns around the eyes can significantly alter facial impressions, and many people struggle with wrinkles in this area as they age. The skin around the eyes is particularly thin, measuring about one-third the thickness of skin in other areas, making it prone to dryness. Frequent movements from blinking and changing facial expressions contribute to the formation of wrinkles. Therefore, it is essential to provide more intensive hydration for dryness and fine lines around the eyes.

FANCL's Eye Serum

Introducing FANCL's Eye Serum, an innovative formula rich in ceramides designed to deliver long-lasting moisture to the delicate eye area. Marine ceramides and arginine deeply hydrate dehydrated skin, while plant-based sealing agents from macadamia nut fruit prevent moisture loss and ensure long-lasting hydration. This serum nourishes and protects the sensitive eye contours, maintaining firmness, softness, and moisture for an extended period.

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4-5. Beauty Serums for Those Concerned About Dark Circles and Puffiness Around the Eyes

Have you ever woken up to find your eyes puffy, making your face look completely different? Puffiness around the eyes is closely related to lifestyle habits, with irregularroutines, alcohol consumption, and excessive salt intake contributing to swelling. Darkcircles around the eyes can have various causes; puffiness can create shadows thatresemble dark circles, poor circulation around the eyes can give them a bluish tint, anddisrupted skin turnover can lead to pigmentation issues.

For effective treatment of dark circles and puffiness around the eyes, it is recommended to use serums that not only contain ingredients to reduce swelling but also promote circulation around the eyes and stimulate skin regeneration.

FANCL's Rest Eye Gel

FANCL's Rest Eye Gel is a rescue gel designed to care for dark circles and puffinessaround the eyes. This energizing eye treatment utilizes activating plant ingredients toalleviate dark circles and swelling. The refreshing formula not only provides hydrationbut also visibly reduces fine lines and shadows under the eyes. Infused with lotusextract to reduce swelling, citrulline to promote blood circulation and eliminate toxins,and aloe vera extract to nourish skin cells and enhance cellular turnover, this eye gelrevitalizes tired eyes and imparts a youthful appearance.

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